You may send them a mobile application content to create cause that would make them to utilize your app and easily access your taxi business. Even individuals who are not your clients may get to know about your brand through mobile app, and hail your taxis. Also you may engage them by offering reward points if they utilize mobile app to call a cab. Furthermore, you may also send push notifications to your prospective clients concerning offers. 2. Building brand integrity There’s no doubt that mobile app is now becoming the newest plus quickest means of promoting and marketing your brand among your clients and prospective ones.
Therefore look at the degree of exposure when your mobile app becomes live in the Play Store